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Automation for Ad Agencies and Professional Services·3 min read

From Billable Hours to Leverage: The Real Automation Opportunity

Even agencies that have moved away from strict hourly billing still think in hours more than they realise. Utilization. Capacity. Burn rate. Headcount planning. The language might have evolved, but the mental model is often the same: more work equals more people, and efficiency is something you quietly hope for rather than design for.

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Chike Farell·February 2, 2026

Automation for Ad Agencies and Professional Services·5 min read

Why Most Agencies Are Automating the Wrong Things

Most agencies don’t struggle with automation because the technology doesn’t work. They struggle because they start in the wrong place. I’ve watched this play out more times than I can count.

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Chike Farell·Feb 2

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