Making AI work for marketing teams
We started Callaloo because we saw marketing teams struggling with two problems: too much manual work and too much AI hype.
There had to be a middle ground—practical AI automation that actually helps, without requiring a PhD or a massive budget. That's what we build.
Our mission
To help marketing teams and agencies save time, reduce costs, and focus on the creative, strategic work that actually moves the needle—by making AI automation practical and accessible.
We've been where you are
Before building Callaloo, we lived these challenges ourselves.
Business Outcomes first
We start with your goals, not the tech. Our approach is to build automations that link to real outcomes - smoother delivery, time saved, better margins.
Technology with a purpose
New technology tools often promise miracles. We focus on AI solutions that help you to work faster, smarter, while being easier to manage.
Humans in the loop
Automation works best with people at the center. We'll help design systems that enhance your team's creativity and judgement, not just replace them.
Collaborative results focus
We don't just deliver a plan and leave. We work alongside your team to measure, refine, and expand what works to help you achieve long-term progress.
Meet our founders
Two veterans of professional services who understand your challenges firsthand. We've built solutions from the ground up.
Chike Farrel
25+ year tech industry veteran, 16+ year ad agency founder, committed to helping transform business competitiveness.
Connect on LinkedInWhat we believe
These principles guide how we work and what we build.
Practical over perfect
We focus on solutions that work in the real world, not theoretical ideals. Good enough, shipped, beats perfect, never.
Clarity over complexity
AI can be confusing. We make it simple. If we can't explain it clearly, we need to think harder.
Partnership over transaction
We're invested in your success. This isn't a software sale—it's a working relationship.
Results over promises
We let our work speak for itself. No hype, no exaggerated claims, just measurable outcomes.
Want to learn more?
Book a discovery call and let's talk about how we might be able to help your team.
Book a Discovery Call